What does it take to reshape an industry and pioneer a completely new category? For us at Axis Suite, it’s a combination of innovation, determination, and an unshakable belief in the potential of AI to redefine how businesses connect with their audiences.
This week, as we hit the 75% milestone on building the world’s first AI visibility tracker, we’ve taken a step back to reflect on the incredible (and sometimes exhausting) path we’re on. Along the way, we’ve uncovered shocking industry stats, navigated the technical complexities of testing 1,000+ businesses daily, and embraced the exhilarating reality of building something that doesn’t yet exist. Here’s a closer look at the challenges, opportunities, and future of AI optimization.
The $10M Vision: Redefining AI Optimization
The idea of a $10M AI optimization agency might seem ambitious, even audacious. But when we look at the massive potential of AI to transform business operations, it’s clear that there’s no ceiling on this industry’s growth.
What’s the vision? To help businesses worldwide increase their visibility in AI-driven search results. We’re entering an era where AI assistants are poised to become the primary way people make purchasing decisions. Whether it’s asking, “Find me the best restaurant nearby,” or “Which contractor should I choose to remodel my kitchen?” the businesses that are optimized for AI will dominate their markets.
At Axis Suite, we’re not just talking about this future—we’re building the tools and strategies to make it happen.
The Technical Process and Daily Grind
When you hear “1,000+ businesses tested daily,” it sounds like a neat stat. But behind those numbers is a technical feat that keeps our team on its toes.
Here’s what a typical day looks like for our AI testing process:
- Query AI platforms like ChatGPT, Bard, and others to simulate real-world consumer searches.
- Analyze results to identify which businesses appear (and, more often, don’t appear) in AI recommendations.
- Score each business on AI-driven visibility and provide insights on what it would take for them to improve.
It’s a rigorous, detail-oriented process. With AI still in its early days, the data isn’t always clean or predictable. But refining the testing process is essential because these insights will drive the tools we’re creating. Businesses can’t win what they don’t measure, and we’re here to provide that measurement.
Behind the scenes, there are plenty of late-night debugging sessions, brainstorming whiteboards filled with scribbles, and those eureka moments when everything clicks. It’s exhausting, yes—but also exhilarating.
Healthcare’s Invisible Opportunity
Healthcare is one of the largest industries in the world, valued at $4.3 trillion in the US alone. And yet, here’s the shocking reality we’ve uncovered in our work so far: 99.2% of healthcare providers are invisible to AI assistants.
Imagine asking an AI assistant, “Find me a good doctor in [city],” or “Recommend a dentist near me.” The recommendations you’d receive likely come from just 0.8% of healthcare providers. The rest? Completely invisible.
This isn’t just a statistic; it’s a wake-up call for an industry that deals directly with human lives and well-being. Healthcare professionals who optimize for AI visibility have the potential to not only grow their practices but also ensure that patients in need can actually find them. For a dentist, therapist, or primary care physician, the opportunity to stand out isn’t just incremental. It’s transformational.
Why does this gap exist? Healthcare has traditionally been slow to adapt to digital marketing, and now the emergence of AI adds another layer of complexity. But for those willing to adapt, the potential is vast.
The Founder Journey: Building Something that Doesn’t Exist
There’s something both terrifying and exhilarating about creating an entirely new category. When we started building the world’s first AI visibility tracker, it became clear that there were no blueprints to follow. There’s no established market, no textbook, and no guarantee that people will immediately understand the product’s value.
That’s the terrifying part.
But then there’s the other side of the coin. Every line of code we write brings us closer to redefining how businesses approach search and visibility. Every progress report reminds us that we’re creating something truly unique. Solving a $50B problem means going first and making mistakes along the way.
At 75% completion, we’re inching closer to a future where AI visibility isn’t just an abstract concept. It will be measurable, actionable, and ultimately game-changing for businesses of all sizes.
The Future of AI Optimization
Looking ahead, the road continues to be both challenging and full of promise. Our mission is to ensure that no industry, no provider, and no business stays invisible to AI. Whether it’s a local bakery, a multi-location healthcare provider, or a freelance graphic designer, we want them all to compete and thrive in an AI-driven world.
The question every business should be asking now isn’t “Should I optimize for AI?” but rather “How soon can I start?”
Takeaways for Businesses and Professionals:
- Invest in AI Visibility Now: The same way SEO transformed online search, AI optimization will transform how businesses are discovered in the next decade.
- Get Comfortable with Change: Building for a future that doesn’t exist yet requires adaptability and a willingness to take calculated risks.
- Seize the Opportunity: For industries like healthcare, retail, and professional services, the competitive landscape is still wide open.
We’re building the tools, solving the problems, and uncovering the insights to make this future a reality. And while the challenges are steep, the opportunities are endless.
If you’re a business ready to stand out, the time to take action is now. The future isn’t waiting. Are you ready to own your market?