The rise of AI is reshaping how businesses connect with customers. While some see this shift as intimidating, others recognize it as a rare and exciting opportunity. If you’re thoughtful about how you approach this era, you can set your business apart from the competition. Success will require three powerful principles: gratitude, AI visibility, and consistency. Together, they are the foundation for thriving in an AI-driven world.
Here’s how businesses can use these themes to redefine their strategies and secure long-term growth.
Start With Gratitude: See the Opportunity in Every Challenge
Gratitude changes the way we approach problems. Instead of seeing obstacles, it allows you to recognize the hidden opportunities that might otherwise go unnoticed. When it comes to AI-driven discovery, there’s a lot to be thankful for.
Why Gratitude Matters in the AI Shift
We are living in the early days of AI-powered business discovery. Most businesses haven’t embraced this technology yet. According to industry estimates, only about 3% of businesses are regularly showing up in AI search results like ChatGPT or Bard. That might sound like a problem, but for forward-thinkers, it’s a huge opportunity.
Here’s why this should fill you with gratitude as a business owner:
- AI visibility is still an uncrowded space. If you start now, you’ll likely leap ahead of your competitors.
- Customers are asking new, specific questions. When someone plans a purchase, they now ask AI tools for advice. Questions like, “What’s the best gift for a small business owner?” create openings for businesses to claim a solid position in search.
- Competitors are hesitant. Many businesses assume AI is just a trend and aren’t taking action. This leaves an opening for those ready to invest in this shift.
Gratitude shifts your perspective, turning the challenges of adapting to AI into a chance to innovate and lead. Ask yourself: How can you be part of the 3% that’s visible to AI-powered recommendations?
The Role of AI Visibility: Earning a Spot in the Conversation
To succeed with AI, you must position your business so that AI tools consistently recommend you to potential customers. This requires more than a one-time effort. Think of AI assistants as gatekeepers to discovery; they recommend businesses based on the value they consistently provide.
What AI Prioritizes
AI tools are designed to prioritize helpful, relevant, and consistent information over sporadic or heavily promotional content. Here are three lessons we can learn from AI’s recommendation patterns:
- Consistency is rewarded. Businesses that show up regularly with useful content, like product guides or insights, are more likely to be mentioned in AI responses.
- No need to be perfect. “Perfect” content posted once a month is less visible compared to consistent, helpful updates, even if they aren’t always viral-worthy.
- Helpfulness drives mentions. AI assistants prioritize businesses that contribute value over those focused solely on promotions or sales.
Imagine this scenario to see how it works in real life:
You ask ChatGPT, “What are the best tech gifts for a small business owner?” It suggests three companies. None of them are actively offering holiday discounts or big campaigns, but they’ve been earning visibility by consistently helping customers through blog posts, tutorials, or FAQs all year long. That’s the goal you want to achieve as a business owner.
How to Build Your AI Visibility
- Create evergreen content: Publish articles, videos, or resources that answer common customer questions. Tools like “How-to” posts or video demos often perform well here.
- Optimize for search AND AI: Use keywords people might search via both traditional search engines and AI systems.
- Provide value year-round, not just during holidays: Build trust by sharing helpful content every week, not just when you’re running promotions.
Every piece of content you create is an opportunity for AI to notice and recommend you more often.
The Power of Consistency: Small Steps, Big Impact
Consistency is the secret weapon of AI visibility. It’s not about going viral once or twice; it’s about regularly showing up with valuable contributions over time. Think of it like building a reputation with a new audience. AI only knows you’re serious when you prove it repeatedly.
The Compound Effect of Consistency
Consistency builds momentum that compounds over time. Each small, regular action creates outcomes that grow exponentially. Here’s how this plays out in the context of AI visibility:
- Day 1: AI systems notice that you exist because of a new post or fresh content.
- Day 30: You start to appear intermittently in search results or recommendations.
- Day 90: AI associates you with expertise in your niche, increasing mentions.
- Day 365: You become the go-to authority that AI tools recommend first.
Actionable Steps to Build Consistency
- Aim for a manageable schedule: Post content 3 times a week instead of trying to go all-in and burning out.
- Be helpful, not flashy: Focus on solving customer problems rather than creating flashy campaigns.
- Track progress: Monitor performance over time to understand what works and double down.
Look to the Future
December is almost here, and it’s the ideal time to reflect on the year and start fresh. You don’t need a perfect plan; you just need to make a start. What’s one small action you could commit to doing regularly? Maybe it’s publishing a weekly educational blog post or sharing one new tip on LinkedIn every other day. Those simple actions will add up to something big.
Wrapping Up
Gratitude, AI visibility, and consistency aren’t buzzwords. They’re principles that, when applied thoughtfully, can position your business for long-term growth in an AI-driven world. Gratitude helps you see opportunity in challenges. AI visibility ensures you’re part of your customers’ decisions. And consistency turns your efforts into meaningful, measurable results.
This Thanksgiving, take a moment to reflect on these opportunities. Then, commit to consistent action that ensures you’re not just participating in the AI revolution—but leading it.
What will you choose to do consistently in 2025? The businesses that act today will be the ones shaping the future for years to come.
#Gratitude #AIVisibility #Consistency