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A zero visibility score can mean you are invisible in your category, or that you are being measured inside somebody else’s. The fix for the second one is not on your website.

The rule that came into effect this month does not draw its line at how the words were produced. It draws it at whether a person put their name against them.

We published a six-part framework and a reader pointed out it was missing most of the categories. This is the corrected version, and the correction is the more useful finding.

One run of a prompt is an anecdote. Twenty runs can demonstrate instability and can barely demonstrate stability. What each sample size actually supports, with the arithmetic.

Most AI visibility reports show one number where there should be two. The fused version systematically overstates how well corroborated a brand is, and the gap takes four minutes to find.

Reddit’s ChatGPT citation share fell 86 percent this month. The figure is real, the caveat attached to it was widely ignored, and neither one can tell you what happened to your brand.

Stanford’s AI Index turned up in our source panel marked as independent corroboration. It had said nothing about the brand at all. How to tell corroboration from context.

We ran a scan on our own company and it reported four independent sources. One of those numbers was wrong, and working out why cut our own Evidence score in half. PRIMARY KEYWORD: AI citation independence SECONDARY: independent sources AI visibility, shared review catalog, brand corroboration AI, AI visibility measurement INTENT: Practitioner auditing an AI visibility report

A screenshot proves something happened once. It says nothing about whether it keeps happening. This is a step by step method for finding out whether your AI recommendation is a position or an accident, using only the four systems you already have access to.

The IAB found more than 20 companies measuring AI visibility and producing different answers for the same brand. The instinct is to wait for them to agree. That instinct will cost you a year, because two different kinds of disagreement are being treated as one problem.